When it comes to the iPad, Apple acts like one of those pushy parents who can never be satisfied no matter how much their kid achieves, or even overachieves. You and I might look at the iPad and see a ...

Microsoft this week shared a new ad on its Microsoft Surface YouTube channel, this one aimed at promoting the Surface Go. As the ad begins, a little girl stares into the window of a Microsoft Store ...

A hot potato: Back in 2016, Apple claimed in its TV ads that the iPad Pro wasn't just a tablet, but a full computer that was a worthy laptop replacement. Two years later and the company is doing the ...

There's little doubt in anyone's mind that Microsoft made the Surface Go to compete with the iPad, as well as the Acer Chromebook Tab 10, in the education space. But as a Windows 10 2-in-1, it also ...

Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web ...

CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.